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Content Syndication
We promote your whitepapers, reports and guides to IT, finance, marketing and HR audiences, including through our own publication, Cyber Tech Insights. Every download is filtered to your ideal customer profile and verified before delivery.
What's included
- Owned and partner publisher distribution
- Filters by title, industry, size and region
- Custom questions on the download form
- Real-time delivery to your CRM or MAP
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How content syndication turns content into leads
Content syndication puts your whitepapers, eBooks, reports and webinars in front of B2B buyers who are researching the problems you solve. When someone downloads your asset and matches your filters, you receive them as a lead.
We distribute your content through our publisher network, including our own publication Cyber Tech Insights, plus opt-in email audiences. Every content syndication program uses the filters you choose, such as industry, company size, region and job title, so the leads you receive match your ideal customer profile.
Syndicated leads are early in their journey, so plan the follow-up. Many clients add BANT lead generation to call the most promising downloads, or nurture them through demand generation programs.
For a full walkthrough, read our guide to B2B content syndication.
Frequently asked questions
What is content syndication?
Content syndication is the distribution of your content on third-party sites and newsletters, so new audiences can discover it and share their details when they download it.
Which assets work best for content syndication?
Practical, specific assets such as research reports, checklists, buyer guides and case studies usually perform best.
How are content syndication leads delivered?
Leads are delivered to your CRM or marketing platform, or as regular files, with the asset downloaded and the filter details for each lead.
Trusted by technology leaders
Campaigns delivered for marketing teams at global technology brands
From cloud and cybersecurity to analytics and enterprise software, we help marketing teams reach the buyers that matter.
Enterprise and mid-market programsNorth America, Europe and Asia PacificDedicated account management
Start a Content Syndication program
Share your targets and goals, and we'll reply with a plan and pricing.
- Owned and partner publisher distribution
- Filters by title, industry, size and region
- Custom questions on the download form